Labor Relations Experience
over two decades, James Burchill & Associates (JBA Inc.) has provided
award-winning, highly individualized public relations
services throughout the West.
Our experience working with labor organizations is extensive; over 30
local unions from Northern California to Colorado have employed us. We
work closely with these unions to ensure the recovery and advancement
of their market share as well as promoting quality workmanship to client
In addition, James Burchill has 15 years of experience bringing together
union interests with the refining industry. He also has far-reaching
experience in project labor agreements, community analysis, governmental
relations, crisis communication, and media relations.
With in-depth understanding of both land-use permitting policies and
regional governmental entities. Using this knowledge, James Burchill
has recruited supportive members of the business community to publicly
support developments such as shopping centers and residential areas and
facilitate communication between the developer and city government to
ensure that key needs were met on both sides.
James Burchill & Associates has experience serving other clientele
such as Silicon Valley-based industrial firms, regionally and nationally
recognized hotels, real estate and commercial development firms, public
power cooperatives, irrigation districts, and several Fortune 500 corporations.
With a team of researchers and extensive contacts in the professional
and governmental communities for support, James Burchill provides specialized
service to meet the demands of clients.
you will find case studies highlighting our work with labor organizations
and industrial and mechanical contractors:
Improving the visibility of a trade organization
Background: A building trade organization whose jurisdiction
covered northern California and Nevada had limited
success using traditional methods in obtaining new contracts. This organization
sought out James Burchill & Associates to assist in new marketing
techniques and improve their visibility when recruiting
Action: After examining several market niches, the
organization and James Burchill thought it best to target the
developers of commercial projects instead of individual
contractors. However, the leaders of the organization had little or no
experience communicating with this segment of the industry.
JBA, Inc. organized a daylong seminar for the association’s Business
Managers and Agents to educate them on the real estate development process
and “How to Think Like a Developer”. The goal of the seminar
was to teach participants about land-use entitlements and the development
financing process as well as help participants understand how to approach
a developer and sell them on using union labor. JBA Inc., brought in
several experts to supplement this material by covering key subjects
such as California Environmental Quality Act (CEQA) mandates, site selection
criteria, cost analysis and financing options, and the influence of local
politics on the entitlement process.
Results: Nearly 30 local Business Mangers and Agents
participated in the seminar. The group rated that the
information provided was extremely informative and helpful in gaining
Putting a State-of-the-Art Training Facility on the Map
Background: An association of labor and construction
contractors based in the high-tech industry of Silicon
Valley had difficulties getting the word out about their abilities. Few
people outside of their industry equated union labor with high technology.
However, their training facility was state-of-the-art, and a model for
facilities around the world.
Inc., was hired to generate media interest surrounding the training center
in hopes of reversing people’s perception about high tech unions
as well as developing awareness of the union.
Action: Faced with skeptical journalists, James Burchill & Associates
utilized media research to target the best time and
most effective way to pitch stories. JBA associates then worked closely
with media contacts to ensure proper placement of articles.
Results: A front-page Business section column by the
business editor with full-color photo in a Sunday edition
of the San Jose Mercury News, a television news report spotlighting the
Training Center, and numerous articles on a disabled graduate of the
Center. The Mercury News column was then used as a marketing tool by
the union when pursuing new contracts.
Targeted Market Research
Background: A large group of industrial and mechanical
contractors of various sizes and specialties where
having difficulty finding and developing potential customers. JBA Inc.,
was hired by these companies to assist them in marketing and finding
new potential clients.
Action: Through market research, James Burchill & Associates
identified potential clients in several different market
segments in a highly populated two-county area. This information was
compiled into directories for each market segment including electronics
and biotech industries, hospital and medical facilities, schools and
school districts, state and federal building, and real estate development
firms. JBA Inc. facilitated contact between the potential clients and
the group of industrial and mechanical contractors.
Results: Copies of the directories JBA Inc. created
were made available at no cost to member contractors
to use in the individual marketing efforts.
As the existence of these directories became known in other regions,
similar groups contracted with JBA Inc. to produce directories for other
geographic areas and industries. The directories have proven very helpful
to the contractors, and some have requested periodic updates for their
:: To learn how James Burchill & Associates, Inc. can help you call
530.758.9725 or send an email to firstname.lastname@example.org